AMANDA HANSEN: WRITER

Do you have marketing needs? I can meet them.

    

A WRITER OF MANY THINGS

I have a rather varied work experience; I was once told that in order to be the best, you had to know how to do everything well and that’s exactly what I’ve worked to do in my career. I have been a Writer, a Recruiter, an Editor, a Manager and a Product Owner. I am very proud of the work I have done thus far in my career and look expectantly toward the future opportunities I am offered.

PORTFOLIO OF SERVICES

From marketing and advertising to technical content creation, I will learn about your products, speak to your subject matter experts and get the content written quickly and correctly the first time. Let me do the heavy lifting so you don't have to worry about rewrites.
Marketing & Advertising

Marketing & Advertising

Online, Email and web content creation for Kohl's, BonTon Stores Inc. and Northwestern Publishing House

Technical Writing and Editing

Technical Writing and Editing

Content creation, edits and scripts for Northwestern Mutual, vWise and TRICAST

Press Releases

Press Releases

Press Releases from TRICAST, Inc. I am looking forward to filling this page more

Slip Sheets

Slip Sheets

Slip sheets featuring snippets of information from TRICAST and Northwestern Mutual

Website Development

Website Development

From content cultivation and creation to overall build of the website for Northwestern Mutual and Critical Sheep Yarns

Blogging/Journalism/Content Creation

Blogging/Journalism/Content Creation

Content creation for blogs, websites and communications roles for Critical Sheep Yarns, Northwestern Mutual, On Skeins and Needles and Geek & Sundry

RESUME OF AMANDA HANSEN

Genesis 10 Inc.
Northwestern Mutual – Communications Consultant - 06.18 - Present
As part of the Field Rewards and Strategic Engagement teams, now the Change Enablement team under Career Distribution, this project includes creating evergreen content for information releases to the Field staff describing the compensation programs and their affects on the moneys given to the field via bonuses and incentives. This team is also responsible for the creation of communication plans for the field representatives, notifying them of changes or additions of programs that directly affect their work.

Adecco/Modis, Inc.
Northwestern Mutual – Technical Writer/Product Owner - 04.17 - 05.18
Technical Writer: As part of the Experimental Custom Solutions and Digital Innovation teams, this role includes piloting and creating content for the Executive Venture Fund Showcase site, describing experiments this team has done for the last nine years.

Product Owner: As part of the Experimental Custom Solutions and Digital Innovation teams, this role included leading efforts to test and validate business model hypotheses of new ideas or products as introduced through the Northwestern Mutual digital innovation campaigns. Using Design Thinking and/or Lean Startup principles, this team designs, develops and runs experiments that validate or invalidate the offered hypotheses. This role requires responsibility for multiple projects and effective communication of priority to team members and results to stakeholders. Throughout the experiment, this role included managing the scope, timeline and expectations of the project from inception to delivery.

LEGENDARY Pictures - Geek & Sundry - Freelance Staff Writer - 03.17 - Present 
As part of the Staff Writer pool, this role includes creating articles specific to Role Playing Tabletop Games. Previous articles include: Change Your Fate with These Unique Dice, How I Stopped Resisting and Learned to Love D&D and more. View the link to see the full article list. https://geekandsundry.com/author/amandahansen/

vWise, Inc – Freelance Technical/Marketing Writer - 08.16 - 12.17
Create, format and deliver clear-cut and concise video scripts for vWise's suite of products. Migrated an array of scripts from Adobe Story to Celtx program. Created the team bios for internal and external use.

Northwestern Publishing House
Marketing and Advertising Copywriter - 10.15 - 05.16

The mission of Northwestern Publishing House is to deliver biblically sound Christ-centered resources within the Wisconsin Evangelical Lutheran Synod and beyond. In this role, the Copywriter creates, edits and collaborates on e-mails, national and local flyers for regular sales campaigns, content for books to be published in-house and extraneous content creation throughout the company. The copywriter also publishes previously-published content to the NPH blog and create new content for the NPH.net website.

Apex Systems Inc. – Technical Recruiter - 08.14 - 10.15
The Recruiter is expected to make 50+ calls per day, submit quality candidates to contract, contract to hire and permanent roles, and work with the candidate through the entire interview process to onboarding. Extensive use of Microsoft Office products as well as social media, Bullhorn database and job SEO on a daily basis.

Experis, Inc.- Rockwell Automation  - Technical Writer - 04.14 - 07.14
The Technical Writer’s primary responsibility includes the migration of content from STIBO to AB.com of all products and content records. This process includes the use of TeamSite, RAISE and Sharepoint as well as Office products. During the 6-month tenure of this project, it is projected that over 120 products will have been migrated to the ab.com platform.

TRICAST Inc. - Proposal Coordinator - 06.13 - 04.14
The Proposal Coordinator responds to requests for proposals under the TRICAST and sister company, PSRx, banners, both internally and externally in the form of compelling Requests for Proposal (RFP) for Pharmacy Benefit Manager (PBM) audit services. Creates proposals and RFPs to send to clients to help audit their PBM to assure the best deal for their employees. Also responsible for creating monthly Press Releases, frequently updating Sell Sheets, internal marketing strategy plan creation, regular event coordination including communications and any extraneous marketing tools.

D20 Girls Magazine - Digital Editor-in-Chief/Print Copy Editor - 03.13 - 07.14
The Digital Editor-in-Chief works directly with the Assistant Editor and Scheduling Coordinator concerning any writer/content coordinator issues and concept-work for future articles. Responsible for content coordination, keywords and tag development, proofreading/editing, front-end Wordpress development for daily updates on the digital edition. The Copy Editor is responsible for grammar, syntax, fact checking and conferring with the writer on questions concerning articles to be published in the quarterly print edition.

The D20 Girls Project - Assistant Manager of Wisconsin - 02.13 - 07.14
The Assistant Manager undergoes a 90-day training period with a fellow state manager before becoming a Manager herself. Responsibilities include: Generating interest in the Project, including cultivating new nerd-girls who show an interest in volunteering and getting the word out, setting up small events for fundraising and other fun events, connecting with Convention management to get a booth, volunteer time, etc. to strive to remove of all gender discrimination in the gaming community.

The BonTon Stores Inc. - Digital Copywriter - 08.12 - 04.13
Wrote and created copy for over 75 daily SEO and detail-driven digital marketing emails, seasonal and special event campaigns, weekly site creative, banner ads and product guides. Also completed competitive research, confirmed legal details, created promo codes and barcodes for coupons.

The BonTon Stores Inc. - Digital Product Merchandise Writer - 05.12 - 06.12
Wrote SEO-driven product copy for over 700 items in the Jewelry & Watches department on the BonTon websites. Required competitive research and brand searching for appropriate product information.

Kohl’s Corporate - Digital Copywriter - 06.11 - 06.12
Responsible for daily development of weekly campaigns (sale events and emails) for kohls.com website. Generate and enter HTML and SEO copy for all sale callouts, equity banners and details links for all “For the Home” and “Jewelry & Watches” departments. Write copy for specific landing and specialty pages such as Food Network, Bobby Flay, Rachael Ray, Sonoma Life + Style, etc.

On Skeins and Needles - Owner and writer - 2009 - present
A knitting-oriented blog updated with my own stories of knitting, spinning and all the perils that come along with it. From my constant need to restart projects to the times I trip in the yarn shop and suddenly my credit card swipes, this Wordpress blog has been a companion to my obsessive knitting.

Education

University of Wisconsin Milwaukee- Degree: Bachelor of Arts: English: Professional and Technical Writing - American Sign Language Studies Minor - 06.10

LET'S WORK TOGETHER

I look forward to working with you and your team for all your content needs.